News

24 March 2022

This Quebecer is planting the seeds of a small-scale organic farming movement

On any bustling weekend morning at Montreal's Jean-Talon Market, shoppers carefully examine brightly coloured bunches of fresh vegetables — radishes, red peppers, carrots — laid out on the vendors' tables.

Often standing behind one of those tables, wearing an apron over his checkered shirt and smiling widely, is the farmer who grew them.

Jean-Martin Fortier engages these potential customers with a friendly good morning and invitation to try a sample. And they respond, drawn in by his enthusiasm for the products he has grown and harvested.

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